Case study

Cunard and ENB have been in partnership since 2019, presenting together the award-winning Dance the Atlantic, an exquisite Event Voyage that celebrates the world of dance, and which returns to Queen Mary 2 in August 2025.

Our shared goal is to reach new audiences, generate brand awareness and create unforgettable experiences across the globe.

Dance the Atlantic offers the unique opportunity to experience an up close and personal insight into the magic English National Ballet creates on stage, and all the work that goes into it, on board an extraordinary Transatlantic Crossing.

The seven-night Transatlantic Crossings gave guests on board the opportunity to watch morning ballet class, drop in on afternoon rehearsals, and attend unique insight talks, offering a fascinating understanding of the dedication and exhilaration of a professional dancer’s life. Guests were also invited to take part in workshops delivered by ENB associate artists and to atend stunning performances in the ship’s Royal Court Theatre, featuring exceprts from classical masterpieces and innovative new contemporary works.

Dance the Atlantic will return to Queen Mary 2, sailing from New York to Southampton from 8 – 15 August 2025.

Past Voyages

The inaugural Dance the Atlantic set sail in August 2019, featuring six dancers from the Company: Lead Principal Erina Takahashi, First Soloist James Streeter, then First Soloist Aitor Arrieta, then Soloist Rina Kanehara, then First Artist Daniel McCormick and then First Artist Francesca Velicu. In August 2023, Dance the Atlantic returned to Cunard’s flagship, Queen Mary 2 and once again provided the opportunity to appreciate the talents returning dancers of Daniel McCormick (now a First Soloist) and Francesca Velicu (now a Junior Soloist) alongside newcomers Ivana Bueno (Junior Soloist), Julia Conway (First Soloist), Miguel Angel Maidana (First Artist) and Eric Snyder (First Artist).

Production Partnerships

On land, Cunard continues to support ENB’s work by sponsoring some of our most critically acclaimed productions, including Raymonda at the London Coliseum and on tour in England, the world premiere of Creature by Akram Khan and subsequent international tour to Chicago at The Harris Theatre, and the wildly popular double bill THE FORSYTHE EVENING at London’s Sadler’s Well’s. In 2024 Cunard is delighted to support the UK premiere of Johan Inger’s impactful reimagining of the classic title Carmen, also at Sadler’s Wells

About Cunard

Cunard is a world-renowned British cruise line, synonymous with luxury ocean travel since 1840. Famous for their statement black and red funnels, Cunard’s iconic fleet of ships – all named after British Queens – play host to guests from all over the world and are warmly welcomed wherever they sail. Cunard’s unique and unrivalled proposition has been refined by more than 180 years at sea. Synonymous with extraordinary signature experiences, a voyage on board a Cunard Queen offers an opportunity to explore the world in unparalleled freedom, comfort, and style.