Group of dancers and creatives from English National Ballet standing and sitting against a gradient pink-to-blue background with two glowing neon rectangles. The group includes people in various ballet costumes, from classical tutus and tights to contemporary outfits and casual wear.

New look and feel. More ways to be moved.  

25 September 2025

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Home / New look and feel. More ways to be moved.  

We’re excited to unveil our refreshed brand identity, reflecting our mission to open up the possibilities of ballet, to move more people, in more ways, than ever before.  

We worked with Boardroom Consulting, EDIT Brand Studio, and digital specialists HdK to bring the new brand to life. The result? A reinvigorated purpose, an engaging new visual and verbal identity, and a more welcoming online experience – all designed to better reflect who we are today, and who we strive to be tomorrow.    

Our brand refresh is more than just a new look – it’s a renewed commitment to creating meaningful, moving experiences for everyone. It celebrates the Company’s rich heritage while looking confidently to the future and invites everyone – from lifelong ballet fans to first-time attenders – to discover the emotional power and beauty of ballet.   

English National Ballet has always been about evolution, not just of the art form, but of how we reach and resonate with audiences everywhere.

Our new brand identity is warm, bold, and human - just like the work we share on stage, in studios, and online - enabling us to connect with more people, in more ways.

Aaron S. Watkin, Artistic Director

From today, you’ll start to see the refreshed brand come to life across our channels and campaigns, along with our new website offering a more intuitive, accessible user experience.   

The refresh strengthens our commitment to creating meaningful, moving experiences for everyone. Whether it’s your first ballet or your hundredth, we can’t wait for you to see – and feel – what’s next.   

Find out more about what’s coming up this season