New look and feel. More ways to be moved.
We worked with Boardroom Consulting, EDIT Brand Studio, and digital specialists HdK to bring the new brand to life. The result? A reinvigorated purpose, an engaging new visual and verbal identity, and a more welcoming online experience – all designed to better reflect who we are today, and who we strive to be tomorrow.
Our brand refresh is more than just a new look – it’s a renewed commitment to creating meaningful, moving experiences for everyone. It celebrates the Company’s rich heritage while looking confidently to the future and invites everyone – from lifelong ballet fans to first-time attenders – to discover the emotional power and beauty of ballet.
English National Ballet has always been about evolution, not just of the art form, but of how we reach and resonate with audiences everywhere.
From today, you’ll start to see the refreshed brand come to life across our channels and campaigns, along with our new website offering a more intuitive, accessible user experience.
The refresh strengthens our commitment to creating meaningful, moving experiences for everyone. Whether it’s your first ballet or your hundredth, we can’t wait for you to see – and feel – what’s next.
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