© English National Ballet

From our friends at:

Enter before midnight!

To help you keep dancing, Freed of London are offering a £50 voucher + a pair of Christmas miniature pointe shoes.

Terms & Conditions: No cash alternative. Subject to availability. Entries for to each advent window prize draw close at 11.59pm each day. Only one entry per person per giveaway will be counted. Prize must be claimed by 31st January 2025. The voucher is redeemable at the Freed of London Covent Garden store only. You can contact and place an order over the telephone.

Did you know?

From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.

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A craftsperson trims satin pointe shoes at a workbench, holding one shoe in one hand and cutting excess fabric with scissors. Several finished and unfinished pointe shoes are piled on the table around them.

The making of a pointe shoe

Join us on a visit to the Freed factory to find out how pointe shoes are made.
Day 11